A man with glasses and a beard, wearing a black jacket and green pants, sitting on a beige chair in a room with a dark wall and a photography backdrop, smiling at the camera.

SALES COACHING. DONE ETHICALLY.

For salespeople and leaders who want to grow revenue THE SUSTAINABLE WAY.

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SALES IS NOISY, COMPLEX, and arguably harder than it’s ever been.

You’re doing your best — juggling targets, tech, and a buying process that keeps changing.

Deals stall, stakeholders ghost, and even when you’re hitting your targets, it still feels harder than it should.

Whether you’re trying to get unstuck or go from good to great, sales shouldn’t feel like a daily uphill grind.

I’ve coached top-performing account execs, rising sales managers, and salespeople on the edge of burnout. I’ve built and led high growth teams across sales, ops, customer success and marketing. I’ve advised founders to build out scalable models, distribution channels, adopt KPI best practice and much more. No gimmicks, no tactics pulled from Silicon Valley that everyone and their goldfish use — just honest, 1:1 coaching rooted in real-world experience and best practice.

Results focused, confidence boosting, and built around what you need.

About Ethical Revenue Circle

how can I help?

Have a look below at the different services I currently offer.

ACCOUNT EXECS

  • COMING SOON -

    From discovery frameworks, account mapping plans, objection handling sheets, against-the-textbook scripts and more, here is where you’ll find some powerful tried & tested (by me and my teams) downloads you can implement immediately to unblock deals, move a qualified pipeline forward, and provide more structure to how to sell effectively.

  • Bi-weekly or monthly 1:1 hour long coaching sessions with moi. These are booked with hour gaps inbetween each - Purposefully to give me enough time to make sure I follow up effectively, provide any ongoing support needed, and help in the best way I can.

    The difference between coaching and mentoring? Typically, and in very basic terms, coaching gets you through something specific happening now. Mentoring sets you up for the future with long term goals in mind. We can do both, or either - The choice is yours.

  • Being new to a role can be a hugely challenging time. So much to learn, so many people to meet, systems to get your head around - All the while you’re supposed to be ramping to hit a target in the next few months.

    I’ve helped navigate dozens of salespeople through this period, and I run a 1:1 programme (with sessions held directly with me, the same as coaching - None of these plug and play generic videos) to help you through it, too.

Explore AE Support

SALES LEADERS AND FOUNDERS

  • How much of a pain is it knowing you’ve got to organise sales training/off sites/kick offs and organise all the training/slides/notes, when you’re already trying to manage your target, coach your team, and keep the noise from above away from everyone?

    I’m trying to make life that little bit easier by preparing you with various downloadable workshops you can deliver easily that are informative, practical, and actually keep peoples attention - As well as toolkits for your teams to start using in their roles right away.

  • Maybe you’ve got someone struggling in your team and you don’t know how to handle it. Maybe you’re entering new markets or regions for the first time and don’t want to get anything wrong. Maybe you just want someone in your corner to bounce ideas off of, check your thinking, and make sure you’re fast tracking your learning. Even Cristiano Ronaldo has a team of coaches to this day…

  • One of the best things I ever did when I became a manager for the first time was find an experienced coach. I went from being everyones colleague to their manager - The dynamics shifted dramatically and it was tough. I had a lot to learn - Not just in the job, but about behavioural psychology to get the team to respond well to me, to respect my decisions, and to go on the journey with me.

    I can help you navigate all of that - From the human side, right through to the KPIs, targets, culture and reporting, through a 26 week new manager development programme to make sure you don’t just have the tools and knowledge you need, but the support in your corner there to help, too.

Explore leaders support

So,

WHO AM I?

Man speaking at a conference or seminar with two other people listening, in an indoor setting with a large screen and informational displays behind him.

My name is Simon. I’m 37 years old, I’m a dad of 2 boys, and I’m a big believer in sales being an unlock to the rest of your life if you get it right, particularly with good mentors. I’m also a big believer in that sales is done wrong a heck of a lot.

I fell into sales by accident at the age of 18. Coming out of college I couldn’t find a job, so went to a local recruitment agency. In that meeting, they offered me a job helping to find other people jobs. The irony of it all.

Over the years, I’ve seen sales done really badly. Unethically. Horribly; Both in how leaders have managed teams, and how they tell their salespeople to treat/charge their clients.

Having a father who was a well known DCI in the Met, I’ve always been brought up knowing right from wrong. Having integrity as my north star. And doing things honestly, ethically, and properly - Even when no-one is watching.

19 years later, I’ve had more than a decade in SaaS, ran my own business, hired over 100 salespeople, and personally delivered over £30m in revenue to the business I’ve worked in (my teams delivering a lot more.) I pride myself in how I coach salespeople & sales leaders, and the enjoyment we both get from it, and now, I’m excited that I have some time and space to help others too.

My Story

don’t just take my word for it…

  • Dale T - Colleague

    "From a personal perspective, Simon helped me see the strengths that I had, and helped me move over into a more commercially focused role without fear; allowing me to operate in an environment of freedom and appropriate coaching so I could grow without feeling micromanaged. Mistakes were learning opportunities, successes were celebrated and recognised and the whole team recognised this. He listened to act rather than listening to speak, something I have found rare in management and leadership."

  • AIA - Client

    "Simon's enthusiasm drove the discussions around the benefits of the product and how this could benefit consumers with mental health conditions. Simons friendly, authentic and transparent approach, empowered a trusting professional relationship. I would highly recommend Simon for his skill set- in particular his negotiating skills and ability to flex to the business or customer."

  • Nicola C - Colleague

    "Simon is a motivated, forward-thinking individual with lots of knowledge under his belt. Proactive, dynamic and genuinely caring, Simon is a fantastic Manager and colleague, providing support prior to, during and after my appointment with the company. Simon is extremely enthusiastic about his work which is infectious - driven by morals, he maintains a very positive attitude towards work."

  • Ericsson - Client

    "Simon was a fantastic support from the start, answering all questions, coming onsite to demo the app and talk through the benefits. During implementation he continued the same level of support, talking through non app initiatives like launching mental health champions, and bespoke wellbeing sessions. Simon was pivotal in building the ongoing partnership."

  • Thomas F - Colleague

    "Writing this without it sounding over the top is incredibly difficult, so I will keep it brief. Simon is at all levels, professionally and personally, a truly inspiring person. He supported me and many others in the team as we developed new skills and made the process exciting and rewarding, regardless of the outcome. He has true talent in spotting strengths and putting them to best use, as well as supporting people as they try to improve."

  • Santander Bank - Client

    "Simon is as genuine and kind as he is talented and dedicated. Really enjoyed working with him over several years, and very grateful for his expert support!"

  • Michael M - Colleague

    "Simon is the hardest working and most efficient person I’ve seen in a working environment. He’s the best manager I’ve had and is very personable. Motivating to be around, always supporting his team and relationship building are some of many fantastic traits Simon holds. A real role model for business leaders everywhere. "

  • Sean M - Colleague

    "Simon was a fantastic manager to have. He truly cared and was always available regardless of how busy his diary was, he'd always make time for you. His approach enabled growth but also felt supportive."

  • George B - Colleague

    “I've worked with a lot of leaders in my time, and Simon is right up there. Incredibly knowledgeable and a LOT of experience under his belt, with a track record to match. But he also has honesty, empathy and compassion. He's always able to make time for others and you can tell that he genuinely wants the best with the people he works with.”

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Contact ME

Feel free to get in touch. Whether it’s to ask a question, a suggestion on something else I could provide that would be helpful, to schedule a 30min informal chat to learn more about eachother - Go for it. I’d love to hear from you.

Close-up of a smiling man with glasses, a beard, and a bald head, wearing a collared shirt and a white undershirt.